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Postagram, the mobile app from Sincerely that lets you create and mail real-life postcards from your phone photos, has worked out a clever real-world integration with Bing for the Sundance film festival this weekend. A street team is wandering the snowy roads of Park City, Utah, taking photos of attendees, collecting their addresses, and mailing them Bing-sponsored postcards.

“Your mailbox has a few bills in it, and other boring stuff like that. The thing that’s going to stick out is when you get a card with pictures of you or your friends,” founder Matt Brezina explains. Especially if it’s a photo of you with your favorite actor. The Sundance Postagrams show the Bing sponsorship logo on the backing board for the photo, and include a link to get a free postcard courtesy of Microsoft’s search engine.

Sincerely’s main business model is still charging for the mail. Brezina isn’t sharing too much about these revenues, but he notes that the average person who sent Sincerely Ink holiday cards this past season spent $23 (each card costs at least $1.69). Sponsorships, meanwhile, are turning out to be an interesting secondary revenue stream. The Bing deal isn’t the first event that the company has done. The Kansas Speedway previously used it as part of a promotion at a NASCAR event, where fans could get photos taken with the cars, drivers, and trophies, then receive the branded mailings.

Brezina tells me that he’s been getting a lot of inbound inquiries from other companies around doing more things like this. Physical postcards may not be something that people will care about in the future as the world gets more and more digital, but right now they’re a key way to share and commemorate the good times, and that makes them a natural tie-in for event sponsorships.

More broadly, consider the Bing (and Kansas Speedway) deals as another indicator of large companies getting savvier about marketing to key audiences. Bing also has a Foursquare integration and a GroupMe setup to get people into its Bing Bar at Sundance. Facebook pages and Twitter accounts may be the bedrock of social media marketing today, but these other companies offer unique ways of reaching people, that cut out the noise from the larger services.

Do women need special cell phones? Certain companies, such as Deutsche Telekom or Samsung, seem to think so. Now Fujitsu Japan is ready to roll out [JP] not one but two handsets specifically designed “for girls”, a feature phone and an Android model.

The Android phone, the so-called F-03D Girls’, has been developed in cooperation with popular teenage fashion magazine Popteen:

It comes with a waterproof body, special lights at the bottom and around the camera (see below), pre-installed (and extra-cute) photo frames, and pre-installed apps specifically designed for a female user base.

Technically, the F-03D Girls’ features Android 2.3, a 3.7-inch LCD with 480×800 resolution, 1GB ROM, 512MB RAM, an MSM8255 1.4GHz processor, an 8MP CMOS camera, Wi-Fi IEEE802.11b/g/n, 2.1+EDR Bluetooth, a TV tuner, an e-wallet function, and a microSDHC card slot.

The F-06D Girls’ is one of the very few new feature phones that are coming out in Japan. Fujitsu designed the handset with nicola, another teenage fashion magazine:

Buyers get an original tote bag, a stylus pen (the phone has a 3.3-inch touch display) to decorate pictures (see above), an 8MP camera, various nicola wallpapers, 39 different photo frames, and a total of 3,010 pre-installed emoji for cuter emails. Like its Android counterpart, the F-06D Girls’ is waterproof.

Japanese mobile carrier NTT Docomo plans to start offering both Fujitsu phones on January 20.

Amazon has launched a new Send to Kindle PC application this week , which has been designed to make it even easier for you to send documents to your Kindle devices. Currently the new application is only supported on Windows PCs, but Amazon say a Mac version is currently being developed and will be arriving shortly.

The new Send to Kindle for PC enables users to transfer documents directly from their PC. By simply right-clicking on one or more documents, select print, then choose “Send to Kindle.”

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Original Story New Amazon Send To Kindle App Makes It Easy To Send Documents To Your Kindle Devices

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